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How To Optimize Your Site For Maximum Organic Traffic?

What is eCommerce SEO, and why is it important?

SEO or search engine optimization is the process of tweaking your eCommerce store and making it accessible and user friendly to both search engines like google, bing, or yahoo and users (Your audience) to get maximum organic (FREE) traffic from these search engines and ultimately get more sales, simple!

SEO can be applied to any kind of website, whether it is an e-commerce store, service-based website, or whatever, the end goal of any website is conversions (SALES). So organic traffic is vital if you want to get new customers and increase your sales and revenue.

Why SEO is a must for your eCommerce store?

As I stated above, SEO is very important for any kind of website, but to me, it is even more critical for E-commerce stores to start getting initial organic traffic. Your business as a start-up can not rely on paid ads for long if they are unsuccessful, while on the other side, simple SEO tweaks can boost organic traffic to your new eCommerce store.

Let’s look at some facts about SEO vs Ecommerce stores 

1. 44% of people start their online shopping journey with a Google search (Source)

2. 37.5% of all traffic to eCommerce sites comes from search engines (Source)

3. 23.6% of eCommerce orders are directly tied to organic traffic (Source)

So it means you can not ignore eCommerce SEO if you want to succeed online.

 

 

Do Rankings Really Affect Your Store Traffic?

Now let’s analyze the breakdown of click-through rate vs organic positions. This study was conducted by backlinko.

  • Position 1: 31.73% CTR

  • Position 2: 24.71% CTR

  • Position 3: 18.66% CTR

  • Position 4: 13.6% CTR

  • Position 5: 9.51% CTR

  • Position 6: 6.23% CTR

  • Position 7: 4.15% CTR

  • Position 8: 3.12% CTR

  • Position 9: 2.97% CTR

  • Position 10: 3.09% CTR

So now you can see the higher your page ranks, the better will be the click-through rate, which ultimately results in great organic traffic.

 

 

What are SEO positions In Google Search Results?

see the screenshot which shows the search results against the keyword ” buy shoes online” 

 

SEO Rankings in SERPs

In the screenshot above, the results marked RED are paid ads ( google shopping ads) while the results marked BLUE is the organic results and each of them has a position number from 1 to 100 and so on.

So to sum up, your eCommerce store needs higher rankings ( positions) to get good organic SEO traffic from search engines.

 

How To Do SEO For Your Website/ eCommerce Store Step By Step?

If you are new to the SEO world, then, this article is just for you! In this article, I will cover everything regarding eCommerce SEO starting from scratch to advance level SEO and some cool eCommerce SEO tips as well.

SEO has three main components: on-page optimization, off-page optimization, and technical SEO. We will cover each of them stepwise starting with on-page SEO optimization.

What Is On-Page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more organic traffic in search engine results pages (SERPs). On-page SEO is one of the many disciplines that fall under the larger umbrella of digital marketing.

When it comes to on-page SEO, there are a number of factors that you can optimize including the title tag, meta description, header tags, images, and content. By optimizing these elements, you can make your page more relevant and appealing to search engines. So lets

 

How To Do Keywords Research For Ecommerce Store.

keywords or key phrases are the words your potential audience search on google and other search engines daily.

some keywords examples are
” buy shoes online”
” How to buy best quality shoes in Pakistan”
” Black T-shirt prices”
” T-shirts Near me”

Fact: Google processes over 8.5 billion searches per day (Source)

Starting a new eCommerce SEO store, getting to know the keyword is very important, it will help you see the demand of your products, competitiveness and to uncover your top SEO competitors in your industry.

 

The Four Types of Keywords

There are four main keywords that you can target while launching your eCommerce SEO campaign.

  • Informational keywords-

     These are the key phrases people search specifically to find answers or information.

Example: How to plant a tree in my garden?

  • Navigational keywords- 

    These are the keywords people search to find a specific page or website.

Example: YouTube and Facebook 

  • Commercial keywords-

  • These are the keywords people search to investigate brands or services 

Example: Free coffee- Semrush vs Ahrefs.

  • Transactional keywords

     – These are the keywords people search on google to take an action like a purchase. 

Example: Buy shoes online – Best cameras near me.

 

How To Keywords Research For An eCommerce Store.

Starting your eCommerce store, you may already have some keywords ideas in your mind. so you simply need to put those ideas in any keywords research tool ( free or paid) and in a click, it will pull up a bunch of related keyword ideas and then simply group the related keywords and assign them to specific product pages, subcategory pages, and main category pages of your eCommerce store. 

 

Things to keep in mind when doing keywords research…

 

  • The Search Volume- 

    This is the total average number of people who search for this keyword in a month. Make sure you target the keywords with low to medium search volumes. High search volume keywords are difficult to get ranked on when you are just getting started with SEO.

  • The competition-

     Make sure to pay special attention to the competitiveness of a keyword. Select keywords that have a KEYWORD DIFFICULTY (SD) BELOW 50. As it will be hard to get ranked on keywords that have higher SEO difficult. 

  • Relevancy-

     relevancy is very important in keywords research. After all, why would you want to target keywords that are not relevant to your products? So avoid irrelevant keywords, no matter how easy they are to rank on. Irrelevant organic traffic will not give you much profit.

  • The Keyword Intent- 

    Keywords intent shows you the intent of a user behind a keyword. Through, which you can easily understand what they are looking for at the moment. For eCommerce stores, I recommend using TRANSACTIONAL AND COMMERCIAL keywords in their category and subcategory pages and keeping the informational keywords for your blog posts.

Keywords Research Tools.

These are some SEO keywords research tools I use for my SEO AGENCY. You can choose any of them but usually, a paid SEO tool provides you with more flexibility in terms of keywords research, competitor analysis, and tracking SEO performance.

Competitor Analysis:

After the keywords research, now it is time to comprehensively analyze your top SEO competitors. Doing the keyword research, you may already have your top SEO competitors. If not, then simply put your main keywords in Any SEO tool like ubersuggest in my case, and it will show you the following info.

 

competitor analysis for SEO
  • Keyword ideas 
  • Competitors that rank for your keywords
  • Number of backlinks to each of your competitors 
  • Estimated traffic to those sites from keywords
  • And the social shares ( It shows the trends of a topic)

So now you have a handful of information regarding your competitors and feel much more confident about crafting your content accordingly.

 

Creating content for your eCommerce store 

After the keywords research and competitor analysis, now you have everything ready. You have grouped related keywords for specific pages. You have also got the idea from competitors to create the content. So now is the right time to get started with writing the content for your home page, category pages, sub-category pages, and product pages. 

When writing the content, follow the below best SEO practices for great SEO results.

 

When writing the content, follow the below best SEO practices for great SEO results.

  • Writing Lengthy Content –

    When you start your SEO writing, make sure you write a minimum of 500 words long content, as based on my experience google ranks content pages rather than product pages. 

  • Meta Titles –

keep your page title concise and effective, make sure to add at least 60 to 70 characters to your page’s meta title and place your main keyword into it.

your

Meta titles
  • Meta Description

    The most effective meta description is 160 to 300 characters long. It means there is a great opportunity for you to add your target keywords to it.
Meta description
  • Headers

You Know we use different heading on a page to properly structure our content. But it becomes more effective when you add your target keywords to HEADING 1 and other related keywords or synonyms in Heading 2, and 3. This helps google better understand your page’s content.

  • Keywords Density

Most of the new SEOs get it wrong, as they do keyword stuffing as if they think it will help their SEO, But I always keep the keyword density At a maximum of 3% and it ultimately helps me get better SEO traffic.

  • The URL/Slug

 Make sure you add your main keyword to the page’s URL, but make sure it is descriptive and concise.

  • Adding Latent Semantic Indexing (LSI) 

LSI keywords are the other related and supporting keywords of the main keyword. LSI keywords will help boost contextuality of your content and yield great SEO benefits. To find LSI keywords, I would recommend LIS Graph, which is an outstanding tool for finding LSI keywords.

  • Image SEO

There’s more to image SEO than simply choosing the right file name and adding a good alt text. You’ll also want to make sure your images are the appropriate size and resolution, and that you’re using captions wisely to improve your search engine visibility.

What is off-page SEO?

Off-page SEO is the process of optimizing a website’s external profile and visibility through third-party websites, directories, and other online communities. Off-page optimization tactics can include link building, social media outreach, and article and blog submission.

  • Create high-quality, informative content on your website and blog. This will help improve your website’s SEO ranking and increase organic traffic.
  • Publish guest posts on popular industry websites and blogs. This will help you build links and gain exposure to new audiences.
  • Participate in online and offline industry events as a sponsor or speaker. This will help you build relationships with potential customers and partners.
  • Conduct online webinars and podcasts to reach new audiences and educate them about your products and services.

What is eCommerce Technical SEO?

Technical SEO is the practice of optimizing a website so that it meets the search engine’s technical requirements and performs well in its results pages. This includes improving website speed, ensuring proper indexing of site content, and reducing the number of crawl errors. Technical SEO can also encompass fixing broken links and other on-page errors.

For the best technical SEO, follow the tips below.

1. Set up 301 redirects for all your old pages.

When you move your website or change the permalinks of your pages, you need to set up 301 redirects. This is a way for the search engine to know where to send people when they try to access the old page. If you don’t set up 301 redirects, you could lose a lot of traffic – and potential customers.

To set up 301 redirects, you need to create a .htaccess file. This is a text file that tells the server how to handle requests for certain URLs. You can use a text editor like Notepad++ to create the file. If you use a CMS like WordPress, then you can get help from some great SEO plugins like Yoast or Rankmath.

2. Make sure your website is mobile-friendly.

Nearly 60% of web traffic now comes from mobile devices, so it’s important that your website is designed responsively. This means that it will look good and be easy to use on any device, from a desktop computer to a phone or tablet. Not only is it important to have a mobile-friendly website, but you also need to make sure all of your content is mobile-friendly as well.

Google now uses mobile-friendliness as a ranking factor for websites, so if your site isn’t responsive, you’re likely to rank lower in search results, which results in low organic traffic to your e-commerce store

3. Use structured data markup to help search engines understand your content.

One way to help search engines understand your content is to use structured data markup. This is a way of adding tags to your content that help search engines better understand what it is about.

There are a number of different types of structured data markup, including Schema.org, Microdata, and JSON-LD. You can use any of these formats to add a markup to your content.

Schema.org is the most popular type of structured data markup. It was created by Google, Yahoo, and Microsoft as a way of standardizing the way data is marked up.

4. Check your website for broken links and fix them.

Broken links on your website can be very frustrating for your visitors. Not only are they inconvenient, but they can also hurt your SEO. Google penalizes websites for having broken links.

You can check for broken links on your website by using a tool like Screaming Frog or Xenu’s Link Sleuth. These tools will crawl your website and find any broken links. Once you have the list of broken links, you can fix them by either updating the link or deleting it altogether.

5. Use a sitemap to help Google crawl and index your website

When it comes to SEO, one of the most important things you can do is make sure that Google can crawl and index your website properly. A sitemap is a great way to help Google do just that.

A sitemap is an XML file that contains a list of all the pages on your website. It helps Google crawl your website more effectively, and can also help you track how well your website is performing in terms of SEO.

If you’re not sure how to create a sitemap for your website, there are plenty of online tools and services that can help you do so.

Conclusion

The best way to take your eCommerce business to the next level is by making sure your site is optimized for maximum organic traffic. SEO is an ever-evolving process and you need to stay updated with the latest SEO changes and Google algorithm updates. By doing so, you’ll be able to improve your site’s ranking on search engines and hence increase your website traffic.