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Follow These 4 SEO Tips For Better Organic Traffic.

Do you want to increase organic traffic to your eCommerce store in 2022? If so, then this article is for you. This guide will show my  top 4 eCommerce SEO tips to boost organic traffic to your eCommerce store very quickly.

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What is ecommerce SEO?

Ecommerce SEO is the practice of optimizing a website to increase traffic from search engines. The main focus of eCommerce SEO is to improve the visibility of a website in SERPs so that it appears as high as possible for relevant queries. This can be accomplished by improving the website’s content, structure, and on-page optimization. Additionally, off-page optimization strategies such as link building and social media marketing can also help improve a website’s visibility in SERPs.

According to a research published by backlinko a page ranking at #1 in Google SERPS, gets 31.73% CTR (click through rate) as compared to other pages ranking at position #2,3 4 and so on.

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Oragnic search results in SERPs

So it means, the higher your E-commerce store page ranks in SERPs (search engine result pages) the better will be CTR which will result in more organic traffic…

 

Now, What Is The Best On-Page SEO Strategy For An eCommerce Store?

While there is no one-size-fits-all answer to this question, some of the best on-page SEO tactics for eCommerce stores include:

  • Optimizing your product titles and descriptions.
  • Creating informative and keyword-rich content pages.
  • Optimizing your images.

But the 4 top eCommerce SEO tips I am going to share with you are:

  1. Optimizing the About us page
  2. Main category pages optimization
  3. Optimizing the Subcategory pages
  4. And optimizing product page

Now, based on my SEO experience, google mostly prefers to rank content-based pages rather than product pages. So this is where the biggest eCommerce sites miss a lot, If you take a look at their about us pages, main category pages, or subcategory pages, you will find little to no content on these important pages, and this results in low rankings and organic traffic.

 

1) Optimize Your Store About Us Page For Great Organic Traffic.

 

ecommerce-seo-tips-

Your “about us” page is a critical part of your website that can help you attract organic traffic. Here are a few tips for optimizing your “about us” page for the best results:

  1. -Include keywords in your page title and throughout the content to help improve your site’s ranking in search engine results pages (SERPs).
  2. -Make sure your page is well-written and informative, providing visitors with a clear understanding of what your company is all about.
  3. -Include high-quality images and videos to help engage visitors and improve the overall user experience.
  4. -Make sure your contact information is easily accessible, so potential customers can get in touch with you if they have any questions or are interested in doing business with you.

2) Optimize Your Store Main Category Pages

 

optimize main category pages

The main category page is usually the first page a customer sees when they land on the site. it displays a list of all the major categories and sub-categories on the store, as well as links to each individual category page.

 

Now, you may say that how can we add content to these kinds of pages where mostly product pictures play the role? You are right! But let me give you the trick. Doing the keywords research for your products and website, you will definitely find some related question-based keywords with a small volume and low keyword difficulty, for example

“How to choose the best design for my next birthday” etc.

 

Next, you only need to answer this question. In the same way, you can select multiple related questions and then just produce the best content for each of the questions you find in the keywords research.

 

Bonus Tip: Make sure to place this kind of content at the bottom of your main category page not above the products, otherwise your bounce rate will be increased and as a result of it your site will lose the rankings.

For best SEO results, keep in mind the following SEO optimization tips.

 

  1. Choose the main category pages on your e-commerce store that you want to optimize for the best organic traffic.
  2. Identify the keywords and phrases that shoppers are likely to use when searching for items in those categories.
  3. Use those keywords and phrases throughout the content on your main category pages, including in the page titles, meta descriptions, and H1 headings.
  4. Make sure that your site’s navigation is easy to follow, and that shoppers can quickly find the products they are looking for on your main category pages.
  5. Use effective call-to-action buttons to encourage shoppers to make a purchase on your main category pages.
  6. Test different versions of your main category pages to see which ones generate the most organic traffic.

3) Optimizing Your Store Subcategory Pages

Sub category pages

The best way to optimize subcategory pages for organic traffic will vary depending on the specifics of your ecommerce site and its category structure. But like I mentioned above, you can embed some good question-based key phrases. Pick up the one you would like to answer and create content around that question. But make sure you place this kind of content at the bottom of your subcategory page, as if you place this content on the top of the page, it will reduce your product visibility.

 

 

additionally, You can really boost the visibility by following the tips below.

 

  1. Make sure your subcategory pages are properly linked to the main category pages.
  2. Include relevant keywords in your page titles and meta descriptions.
  3. Write engaging, helpful content that will encourage visitors to stay on your site and explore your subcategories.
  4. Use images and other multimedia content to help break up the text and add interest.
  5. Optimize your page URLs for SEO purposes.

Bonus TIP: One of the major benefits of optimizing your store subcategory pages is that you can build backlinks to these subcategory pages rather than your product pages, as your sub-category page may have tens of thousands of products and it will be really hard to build backlinks to each of them individually, so why not to build backlinks to roots of all these products.

4) Optimizing Product Pages.

 

How to optimize product pages

There are a few things that you can do to optimize your product pages for better search engine visibility and user experience. Some of these tips include:

 

Make Sure Your Titles Are Keyword Rich.

When creating your titles, make sure to include some of your target keywords. This will help boost your page’s visibility in search engine results pages (SERPs).

 

Use Short, And Concise Descriptions.

Avoid using long, drawn-out descriptions that will only confuse and frustrate users. Stick to concise, easy-to-read descriptions that will help users understand what your product is all about.

 

Use Images And Videos.

Adding images and videos to your product pages can help improve user engagement and overall sales. Make sure to use high-quality images and videos that accurately represent your product.

Conclusion

SEO is key to the success of any eCommerce business. In order to remain competitive in the ever-changing landscape of eCommerce, it is important to stay ahead of the curve. The points I have discussed above are all related to ON-PAGE SEO, but to really boost the organic traffic to your ecommerce store, you should also focus on back linking and content marketing.

 

One of the most important aspects of SEO is link building. In order to rank higher in search engine results pages (SERPs), it is important to have links from other websites pointing back to your own site. This process is known as backlinking.

 

There are a variety of ways to build links, but one of the most effective methods is guest posting. Guest posting involves writing articles for other websites and including a link back to your own website in the article. This process provides two benefits: first, it helps you build links back to your site; and second, it helps you get exposure to a new audience.

Shafi Ullah

Shafi Ullah

Shafi Ullah Is the founder and CEO of ClickDeer. He spends most of his time as a Business SEO Consultant as well as SEO Director at ClickDeer.