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The Importance of E-commerce Keyword Research for SEO
When it comes to ecommerce SEO, keyword research is the foundation upon which your strategy is built.
Targeting the right keywords can help improve your search engine rankings, drive more traffic to your ecommerce website, and ultimately increase your sales and revenue.
In this blog post, we’ll explore the importance of ecommerce keyword research and provide practical tips and techniques for conducting effective keyword research.
If you’re running an e-commerce website, you already know how important it is to attract customers and drive sales.
But did you know that search engine optimization (SEO) can play a critical role in achieving these goals?
Consider these eye-opening statistics:
- 68% of online experiences begin with a search engine. (BrightEdge)
- 0.63% of Google searchers click on results from the second page. (Backlinko)
- 53.3% of all website traffic comes from organic search. (BrightEdge)
- 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
- SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
In other words, if you don not optimize your e-commerce site for search engines, you’re missing out on a vast potential audience and revenue.
So, if you’re ready to take your e-commerce business to the next level, read on to learn why SEO matters and how you can improve your site’s search engine visibility.
That said, Targeting the right keywords can help improve your search engine rankings, drive more traffic to your e-commerce website, and ultimately increase your sales and revenue.
In this blog post, we’ll explore the importance of e-commerce keyword research and provide practical tips and techniques for conducting effective keyword research.
What is E-commerce Keyword Research?
E-commerce keyword research involves identifying the keywords and phrases that potential customers are searching for when looking for products or services that you offer.
There are two main types of keywords: short-tail and long-tail.
Short-tail keywords are broad, general keywords that are usually one or two words long, while long-tail keywords are more specific and typically three or more words long.
When conducting e-commerce keyword research, it’s important to consider the search intent of potential customers.
Search intent refers to the reason why someone is searching for a particular keyword.
For example, someone searching for “running shoes” may be looking for information about different types of running shoes, while someone searching for “buy Nike running shoes online” is likely ready to make a purchase.
Tools for Ecommerce Keyword Research
There are a variety of tools available for conducting e-commerce keyword research, both free and paid. Some of the most popular tools include:
- Google Keyword Planner: This free tool from Google allows you to research keywords and estimate their search volume and competition level.
- SEMrush: This paid tool provides detailed information about keywords, including search volume, competition level, and related keywords.
- Ahrefs: This paid tool offers comprehensive keyword research and analysis features, including keyword difficulty scores and competitor analysis.
How to Conduct Ecommerce Keyword Research
Here’s a step-by-step process for conducting effective e-commerce keyword research:
- Brainstorm a list of potential keywords: Start by brainstorming a list of keywords that are relevant to your e-commerce website and products.
- Research search volume and competition: Use a tool like Google Keyword Planner or SEMrush to research the search volume and competition level for each keyword on your list.
- Analyze search intent: Consider the search intent of potential customers for each keyword on your list. Are they looking for information or ready to make a purchase?
- Select the best keywords: Prioritize keywords with a high search volume, low competition, and a strong correlation with the search intent of potential customers.
- Expand your list of keywords: Use tools like Google Autocomplete, related searches at the bottom of Google search results, or tools like UberSuggest or KeywordTool.io to expand your list of potential keywords.
- Analyze the competition: Use tools like SEMrush, Ahrefs, or Moz to analyze the competition for each keyword on your list. Look at factors such as domain authority, page authority, backlink profile, and content quality.
- Evaluate the potential traffic and conversion value: Consider the potential traffic and conversion value for each keyword on your list. Look for keywords that have a high search volume, low competition, and are likely to bring in valuable traffic that is more likely to convert into customers.
- Group and organize your keywords: Group your keywords by topic or theme to create a logical structure for your e-commerce website. Organize them into categories and subcategories that make sense for your business and products.
- Prioritize your keywords: Prioritize your keywords based on their potential value and importance to your e-commerce business. Focus on keywords that are most relevant to your products and have the highest potential for driving traffic and sales.
- Monitor and adjust your keyword strategy: Keep track of your keyword rankings and traffic using tools like Google Analytics or SEMrush. Adjust your keyword strategy over time as needed based on changes in search trends or your business goals.
Keyword Optimization for Ecommerce Websites
Once you’ve identified your target keywords, optimizing your e-commerce website for those keywords is essential.
Here are some on-page optimization techniques to consider:
- Include keywords in title tags and meta descriptions: Make sure your page titles and meta descriptions include your target keywords in a natural and compelling way.
- Optimize product descriptions: Include your target keywords in your product descriptions, but make sure to write in a way that is helpful and informative for potential customers.
- Build internal links: Use internal links to connect your product pages and category pages, using anchor text that includes your target keywords.
In conclusion, e-commerce keyword research is essential for improving your search engine rankings, driving more traffic to your e-commerce website, and increasing your sales and revenue.
By following the tips and techniques outlined in this post, you can conduct effective keyword research and optimize your e-commerce website for targeted keywords.
Remember always to consider the search intent of potential customers, and prioritize keywords with a high search volume, low competition, and a strong correlation with that search intent.